The messages defined
In this marketing resource there is a series of messaging 'streams'. Each of these has a fundamental positioning statement that emphasises how the UK Advanced Engineering sector wants to be seen in overseas markets. That statement is underpinned by supporting messages that communicate key facts to international buyers and investors.
Underpinning these is a set of statements for Advanced Engineering sub-sectors, with facts and figures that back up the messages. To keep messages relevant and accurate, these statements will be updated regularly. Sub-sectors may also be added to the current list.
If your company wants to promote itself in international markets you will have access to a comprehensive set of propositions and supporting material. This will allow you to place your own marketing statements within the framework of an overall UK message.
Over time, continued reinforcement will enhance the reputation of the UK's Advanced Engineering sector and open doors for UK businesses.
The diagram below shows the message hierarchy style and how it works. There is also an example of how the messages could be used in your organisation and marketing material:
To understand more about the different levels of messages and how to select the best ones for your marketing material click here.
