• Strategy overview
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Springboard

The development of the UK Advanced Engineering international marketing strategy stems from the UK Trade & Investments strategy Prosperity in a Changing World, launched in July 2006.

The UK is a "Springboard for Global Growth" offering a unique combination of success, confidence, ambition, know-how and innovation.

The proposition of the UK as a "Springboard for Global Growth" is supported by three unique selling points that truly represent the fundamentals of the UK economy's strength.

• The UK provides the best environment for companies to grown in.
• The UK is a recognised global leader in the fields of creativity and innovation.
• The UK provides a unique gateway of international connections.

For more information on marketing UK business,

visit www.promotingukbusiness.org.uk