Frequently asked questions

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Are the messages up-to-date?

How do I contribute or give feedback?

What types of message are there?

Which messages should I use?

Will further messages be developed?

Are the messages up-to-date?

UK Trade & Investment works with the community of Advanced Engineering to update the messages at regular intervals.

How do I contribute or give feedback?

We welcome feedback and additional supporting evidence for the messaging framework. Use the Contact us page to get in touch.

What types of message are there?

UK Advanced Engineering fundamental positioning
Each messaging stream contains the fundamental positioning statement, emphasising how the UK Advanced Engineering sector wishes to be viewed in overseas markets. Over time, the continued reinforcement of these propositions will enhance the reputation of the UK's Advanced Engineering sector, and open doors to businesses that were previously closed.

UK Advanced Engineering supporting key messages
The supporting key messages sit under the fundamental positioning statement and provide a variety of key strength statements to describe UK Advanced Engineering.

UK Advanced Engineering evidential statements
Underlying the supporting key messages are a set of evidence statements for each Advanced Engineering sub-sector, containing facts and figures that back up the messages.

Which messages should I use?

To maximise the impact of your marketing, you'll need to assess your audience's level of awareness at the outset and select your messages accordingly to fit with your business requirements.

You will need to select the messaging that will best complement a description of your offering and that can be personalised by your own company statements.

Will further messages be developed?

Yes further messages will be developed on a continual basis to reflect the strengths of the UK Advanced Engineering sector.